Cookie Details

Below, we explain which cookies are set for which purpose. You can change your cookie settings at any time here.
Version: August 2024

1. Necessary cookies

Necessary cookies are absolutely essential for the secure use of our website and the provision of our services. They enable basic functions and cannot be disabled. We use these cookies based on our legitimate interest to provide our website and ensure its functionality and security.

sofatutor cookies

Origin: sofatutor (First-party cookies)
Purpose: Ensuring the essential functions of our website and platform, security of our website, identification and authentication of our users, setting cookie preferences, controlling various platform functionalities and different web page views as well as user configurations (A/B testing), storing certain user inputs and preferences
Duration: between a session and 20 years

Payment service provider cookies

Origin: Stripe Payments Europe, Limited (Ireland), Amazon Payments Europe, S.C.A. (Luxembourg), Paypal (Europe) S.à r.l. et Cie, S.C.A. (Luxembourg)
Purpose: Authentication, fraud prevention and detection, security, provision of a payment method, and payment processing
Duration: Determined by each payment service provider
Privacy policies of third-party providers:

2. Functionality & Comfort

To provide certain comfort features on our learning platform and for continuous optimization of our website, we use our own cookies as well as third-party services.

sofatutor cookies

Origin: sofatutor (First-party cookies)
Purpose: Ensuring additional features of our website and platform, storing certain user inputs and preferences
Duration: between a session and 20 years

3. Statistics and analysis

Cookies for statistical and analytical purposes help us understand how our website is used. They are particularly used for evaluating and optimizing our learning platform, our content and our offerings. In addition to our own cookies, cookies from third-party providers are also set. These are partly integrated via the Google Tag Manager, which enables the management of the services. The Tag Manager itself does not set any cookies and does not collect any personally identifiable data apart from the IP address, which is technically necessary for the operation of the Tag Manager. The services collect information about your usage behavior, the browser you use, and your settings. These pieces of information cannot be linked to you personally by the web analysis services or by sofatutor. The individual cookies are as follows:

sofatutor cookies

Origin: sofatutor (First-party cookies)
Purpose: Analysis of trends, management, and tracking of user movements during visits to our website or use of our learning platform
Duration: between one minute and 2 years

Google Analytics cookies
When using Google Analytics, the option of IP anonymization is utilized, meaning your IP address is shortened by Google before transmission within a member state of the European Union or another contracting state of the Agreement on the European Economic Area, thereby preventing personal identification by third parties. The data collected by Google Analytics may also be used by us to display particularly relevant advertising on other websites to specific user groups (e.g., visitors to a specific page of the platforms) via Google AdWords. If you are logged in with your profile, we will send your user ID to Google. This user ID can only be associated with individual persons within sofatutor GmbH. Identification of individual persons by third parties is not possible. You can revoke your consent to data collection and storage at any time with effect for the future by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Origin: Google Ireland Ltd. (Ireland)
Purpose: Statistical analysis of the usage of our website for the analysis and preparation of data regarding page views, utilization of website functionalities, and other usage behavior on our website
Duration: between a session and 2 years
Privacy policy of third-party provider: https://policies.google.com/technologies/cookies?hl=en

Amplitude cookies

Origin: Amplitude, Inc. (USA)
Purpose: Analysis of user behavior to continuously improve and make our platform even more user-friendly; the service helps us, for example, to understand how our users navigate to an exercise task and thus optimize this path
Duration: 10 years
Privacy policy of third-party provider: https://amplitude.com/privacy#cookies

Hotjar cookies

Origin: Hotjar Ltd. (Malta)
Purpose: Deploying customer surveys as well as for A/B testing (evaluation of changes and improvements to the website)
Duration: between a session and 1 year
Privacy policy of third-party provider: https://www.hotjar.com/legal/policies/privacy/

4. Marketing

Marketing cookies are set by us or our partners on our website to create a profile of your interests and show you relevant content on our website and on third-party websites. We also use these cookies to measure, control, and manage our marketing activities. In addition to our own cookies, cookies from third-party providers are also set.

sofatutor cookies

Origin: sofatutor (First-party cookies)
Purpose: Tracking of our advertising campaigns
Duration: between 30 days and 6 months

When using the platform without being logged in as a registered user, advertising providers are integrated. Thus, when accessing the website, a request is also sent to these third-party providers. Your browser then communicates directly with the respective third-party provider. As a result, the third-party provider obtains your IP address and may store cookies on your computer. These cookies only contain the information that you are interested in sofatutor, so that you may be shown advertisements for sofatutor, such as special offers, on the pages of partners of these advertising providers. sofatutor itself does not access cookies from third-party providers and also does not transmit any personally identifiable data to these advertising providers.

After logging in to sofatutor, when accessing the next website, a request is also sent to our advertising partners. Your browser then communicates directly with our partners. As a result, they can check whether a corresponding cookie has been stored on your computer due to previous interaction with the advertising of the respective partner and then inform us about the number of registrations/purchases based on this.

Advertising partner cookies

Origin: Google Ads (Ireland), Bing Ads (Ireland), Facebook Ads (Ireland), Taboola (Germany), Outbrain (UK), Doubleclick (Ireland), YouTube (Ireland), Pinterest (Ireland), TikTok Ads (UK), Snapchat Ads (USA), LinkedIn Ads (USA), Reddit Ads (USA)
Purpose: Measurement of success and steering of online marketing measures in the form of infrastructure and integrations for measuring contract closures via specific marketing channels or advertisements and for steering online advertising to interested parties
Duration: determined by advertising providers
Privacy Policies, as well as the configuration of interest-based advertising by the advertising providers can be viewed at the following links: